Marketing plays a key role in achieving success in today’s global business environment in relation to different international markets. However, the use of professional translation, SEO optimisation, language localisation and multilingual websites is essential to effectively reach different target groups around the world. Here we present an example where a company is experiencing significant growth through the use of this strategy.
The first step our e-commerce customer took was to translate their website and marketing materials into more than a dozen key languages, including Arabic, Bulgarian, Bosnian, Hebrew, Croatian, Japanese, Korean, Lithuanian, Latvian, Romanian, Slovak, Cyrillic Serbian, Thai, Vietnamese and Mandarin Chinese. This allowed them to tailor the content to different target groups to make it more accessible to potential customers in these different countries. Through translation, they were able to convey the message in a way that was understandable and attractive to the recipients from different cultural backgrounds.
Translation into multiple languages can be achieved in several ways, depending on your preferences. The first is to use the content in one language and then translate it immediately into all other languages. Alternatively, you can do the translation into English first and then from English into the other languages. The second method is usually more advantageous, as it is much easier to find a suitable translator able to cover English to Thai than Polish to Thai. It is also usually a more affordable choice.
To ensure the visibility of its website in international markets, the company decided to optimise the content in terms of the search results, i.e. Search Engine Optimisation (SEO). Our task included adapting the keywords to local preferences and check the search engine algorithms for different countries. Thanks to this strategy,we achieved higher positions in the search results, which significantly increased its visibility among potential customers.
The next step was to carry out a language localisation process. This is not just a translation, but also the adaptation of content to the local customs, culture and preferences. A typical example of language localisation is the replacement of first names and surnames with more typical names for the target market. Take the Polish name Jan Kowalski – almost every language has its equivalent:
- England – John Smith
- Brazil – Carlos Silva
- China – Zhang Wei
- Czech Republic – Jan Novák
- Spain – Juan Pérez
- Germany – Hans Müller
- Russia – Ivan Ivanov
- United States – John Doe
- Italy – Mario Rossi
It is worth remembering that it is not only people’s names that vary according to culture and language. In the process of language localisation, it is also worth adapting street names, place names, units of weights and measures, popular sayings, proverbs and informal phrases to the specific target group. This helps avoid potential misunderstandings and mistakes.
By us applying these strategies, the company has seen a significant increase in sales in international markets. Its website has become more visible to potential customers, and the tailored communication has been translated into increased customer loyalty. As a result, they have achieved a sustainable position in the international market.
Through this example, we tried to show how important it is to use SEO optimisation and language localisation as well as to consider translation not only into English, but also other local languages as part of the marketing process. These measures helped our customer to effectively reach different target groups in international markets, increasing their visibility and achieving success. In today’s global business environment, investing in these strategies becomes an indispensable part of a company’s growth.
Our team of qualified translators includes native speakers of many languages, who have extensive experience in a wide variety of fields to guarantee that your translations is of the highest quality. We make sure that your individual preferences are taken into account in every project. We provide website translation, language localisation and SEO services in a wide range of foreign languages. Feel free to contact us!
