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Marketing translation services

Win the engagement of an international audience by translating
your marketing content into multiple foreign languages.
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Do you run an international organisation or have a great product that you believe others might want to use? Maybe you want to reach and engage with an international target audience. That is what marketing translation services are about, and at Skrivanek we work with advanced translators and copywriters who can help you convey the same marketing message in a way that is compelling to various global audiences.

ENTRUST YOUR TRANSLATION PROJECTS TO US. HERE’S WHY:
1

Over 100 formats supported – PDF, JPG, IDML, JSON or HTML – It makes no difference as we support a great number of file extensions. No need to worry about converting your documents.

Over 100 languages available – All translations are provided by one company. No need to look for another translation agency to take care of your project.

Comprehensive service – no matter whether you need a normal translation, website localization, application or subtitle translation for a movie, the Skrivanek translation agency has a wide range of language services – we can always find a solution.

Fast quote provided online – No more waiting for hours for an offer. We can prepare a quote in 30 minutes.

All projects can be completed online – Order a translation service without leaving your office or home, and we will send back the translated documents by e-mail, including a certified translation with a qualified electronic signature. Traditional paper translations can be sent back by traditional mail or courier.

Customer Portal – You can handle everything in one place and check the progress on an ongoing basis.

Guaranteed quality – Are you worried about the quality of the translation? We are ISO 9001 and 17100 certified. The certificates confirm our quality and precision.

Discover marketing translation services

In today’s dynamic world, marketing materials play a huge role when it comes to expanding your business. With the marketing translation services from our professional translation company, you can achieve the best advertising copy.

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marketing translations
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Marketing materials we provide most often:
  • Leaflets, catalogues and online magazines, all in various formats
  • Company presentations, both digital and printed
  • Localization of websites and landing pages
  • Mailings and newsletters
  • Blog content, including multilingual copywriting and transcreation
  • Market and product research
  • Names, slogans and claims
  • YouTube and other video translations

All these texts have one thing in common: they help your company explain, engage and sell more products and services. A professional marketing translator understands that marketing translation is all about engaging well with the target market in its native language. When translating marketing content, we do far more than just translate words and sentences from the source to the target language.

formats
Over 100 supported
file formats
iso certificates
5 CERTIFICATES
ISO
years of experience
30 YEARS
EXPERIENCE
words translated
45 MILLION WORDS
TRANSLATED IN 2022

Localization

This is essential if you want to adjust your communication to meet a specific local culture. Localization is one of our core services, and it’s indispensable in any marketing translation process. Thanks to it, your texts sound natural to the new customers as they are tailored to the social and linguistic contexts of the local audience. We base our localization projects on the following elements of your marketing strategy:

  • Tone of communication
  • Use of images, fonts and colours
  • Number formats, units and measurements
  • Menus, navigation, user interfaces and more

A localized text evokes positive reactions and is a perfect fit in the target language. Such materials sound like they were written in the language from scratch, which is what you should want to achieve in creating a compelling and appealing story.

Transcreation

This is a relatively new language service that combines two words: trans(lation) and creation. Transcreation is far more than just a standard translation, as it focuses on copywriters and the new messages, slogans and names they create, inspired by the original text. Transcreation comes in handy when there are some significant cultural differences that may distort what you want to convey.

This is extremely important in Chinese culture, where every name has a meaning. That is why Reebok is translated as Rui bu in this market, meaning ‘quick steps’. There are hundreds of other examples that show the importance of transcreation.

If you want to make sure that your brand/product sounds good overseas, you need to add transcreation to your marketing campaign.

Online marketing assets

Today, the majority of all marketing campaigns happen in the online world. With our help, you can easily create and promote content for global markets, including search engine optimization (SEO), ads in search engines (SEM), public relations (PR), social media marketing and content marketing that includes blog and guest posts.

Marketing translation can even be used to translate video materials, such as commercials, onboarding materials, how-to videos, webinars and animations.

Website content

Of course, as your website is by far one of your most important marketing assets, you need to make sure that every element is translated and localized correctly. Depending on the size of your website, this can be a serious translation project, especially given how many elements need to be translated:

  • Home page and all subpages
  • Technical elements such as metadata and functionality descriptions
  • Contact forms, messages, pop-ups and notifications displayed on the website
  • Legal documents, including terms of service, privacy policy etc.

As a vital part of translating and localizing website content, we analyse and take SEO requirements into consideration. There is also a possibility to run new keyword searches to ensure the outcome satisfies not just the users but also the search engine.

Read our extensive guide on localizing and translating website content.

What about translation software?

Some people believe that machine translation, such as that provided by Google Translate, is enough when it comes to translating marketing texts. This is a trap, as while machine translation can be useful, you certainly need to do far more when it comes to your marketing messages.

There is so much to consider:

  • Cultural nuances
  • Brand voice
  • Different writing styles
  • SEO requirements
  • Consumer preferences

You simply need experienced human translators who can work with your marketing teams on the best forms and wording to appeal to foreign consumers.

Of course, when we do marketing translations, we do use other translation software, such as CAT tools, to streamline the work, while building project memories to improve quality and consistency, keep the previously translated segments, allowing us to do the bulk of the work.

Other marketing related services to target your preffered audience

The type of marketing translation you choose varies, depending on what you want to achieve and what kind of documents you need translated. Skrivanek is your go-to place for all marketing-related translation and localization services, including:

Go to each subpage to find out more!

Marketing translations: your way of reaching a global audience

If you want to translate your marketing materials, then you are in the right place! Just fill in this contact form and tell us something about your marketing strategies and content needs. In response, we will create a proposal that ticks all your boxes and is tailored to your industry. We have experience in providing language services for dozens of different industries and market sectors.

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