In the era of technological advancement, we all realise how important it is to effectively promote your services on the Internet. This allows you to easily connect with contractors or clients from all over the world, which has a positive impact on the development of a business on an international scale. The website of a company serves as its first showcase, for it is what all interested in the company’s services access at the very beginning. However, in order to ensure sufficient user traffic to the website, its structure must be carefully thought-out by the company, with particular emphasis on effective positioning, to guarantee that the website does not go unnoticed in the depths of the Internet. If you are planning to translate your website into different languages, you have come to the right place – Skrivanek offers comprehensive translation services. We focus not only on the accuracy of the translation, but also on the good search engine positioning of your website, an excellent illustration of which is the case discussed in this very article.