The year 2023 marks the 100th anniversary of the birth of our Nobel Prize winner, Wisława Szymborska. To celebrate this event one of our youth clothing companies, together with the Wisława Szymborska Foundation, has prepared a unique collection of clothing inspired by Wisława’s poetry. The theme of this special collection was the poem Nothing Twice, one of the most well-known and recognisable works by this Nobel Prize winner. The clothing and accessories feature excerpts from Wisława Szymborska’s work, designed by the company’s graphic designers.
What was Skrivanek’s role?
In the advertisement, recorded in Polish, we can hear selected verses of the poem. Our task, assigned by the advertising agency, was to prepare a transcription of the advert, including time codes, followed by a translation into English, Czech and Slovak in the form of subtitles. The challenge here was to match the correct lines of the poem in these three language versions in such a way that they were consistent with the message of the poem and, at the same time, the advertisement. Our specialists coped extremely well with this task, and created suitable versions of the ad in the three languages ordered by the customer. While watching the advert, we can now choose the subtitles in the desired language.
With our help, poetry is being given a new life, proving that the message of our Nobel Prize winner is still relevant and universal. Taking part in the preparation of this modern form of poetry communication was a very interesting experience for us.
Modern forms of translation are gaining a growing a new fan base. Standard forms of written translation are not likely to disappear for a long time, but increasing competition is emerging. People wishing to present their products in the form of audiovisual films have to make a very important decision regarding the transmission of content in languages other than Polish. The published content is intended to tell a story, to teach or to entertain. Their role is to present thoughts in a simplified, easy-to-understand way, and to evoke appropriate emotions in the target recipient. As a well-established company in the translation market, Skrivanek allows everyone to tailor their language version to the target recipient. Thanks to the professional approach of our translators, combined with their vast knowledge and experience, the viewer can easily absorb the message conveyed by the film. Our work guarantees the satisfaction of anyone, no matter where they are from, without using amateurish or automatically prepared subtitles.
Adding subtitles to a film is important not only for the recipient, but also for the filmmaker and the marketing strategy. The subtitles inserted in the videos, translated into another language, give the videos a certain flexibility, increasing the visibility of the video in the search engines and helping them to reach international markets.
The most important functions of subtitles are:
– consumption of content, anytime and anywhere, without having to switch on the sound,
– improved SEO positioning,
– easier and quicker translation, thanks to the dialogue list,
– availability for the hard of hearing,
– facilitation of content comprehension by eliminating indistinct sounds or the speaker’s accent,
– support in learning a foreign language.
If you still no sure what option to use when translating a video, for you and your customers, feel free to contact us. We are always happy to tailor what we offer to your needs.
