In today’s dynamic world, where art and modern technologies intersect, effective communication of your vision to a global audience is essential. Skrivanek has the honor of having a design team that has been introducing innovative solutions for years, combining traditional art with cutting-edge technologies. The client, renowned for their groundbreaking projects in the art sector, approached us with a request to translate their website content from Polish into English so as to reach a broader international audience.
Challenge:
The client provided their website project in Figma, which required the Skrivanek team to demonstrate not only an excellent command of English but also a deep understanding of the client’s unique vision. The main challenge was to translate the website’s content in a way that would reflect the unique nature of the client’s projects, emphasizing their innovative approach to art and technology. However, maintaining consistent terminology was critical, particularly in the context of art, NFTs, and digital assets, while also tailoring the message to suit English-speaking audiences. Additionally, Figma introduced a technical challenge: working directly within the design file, which required extra care to preserve the original layout and formatting.
Process:
- In-depth Project Analysis:
- The Skrivanek team conducted a thorough review of the website design in Figma, with special attention given to the context of the client’s projects, which blend traditional art with modern technologies.
- Understanding the client’s philosophy and mission was key to faithfully conveying their message in English.
- Selection of a Language Expert:
- A translator with extensive experience in marketing and cultural translation was chosen for the project. They also possessed expertise in contemporary art, blockchain technology, and the NFT market.
- Proficiency in using Figma was a must to ensure a smooth and efficient translation process.
- Passionate Translation in Figma:
- The translator worked directly in Figma, creating a free personal account to access and edit the project.
- This hands-on approach allowed for contextual awareness and real-time adaptation of the text to the design, ensuring both linguistic and visual coherence.
A screenshot from the Figma project.
- Close Collaboration with the Client:
- Communication with the client was excellent, allowing them to provide prompt responses to any questions, share additional reference materials, and actively engage in the process.
- The client’s passion and dedication to their projects were truly inspiring and served as motivation throughout the translation process.
- Proofreading and Cultural Localization:
- Upon completion, the translation was reviewed by a native speaker who ensured linguistic, stylistic, and terminological accuracy.
- A cultural localization step was also carried out to make sure the message would resonate with English-speaking users and maintain its intended impact.
Results:
Skrivanek delivered a high-quality translation of the website in Figma, managing to capture the essence of the client’s unique vision. The client expressed great satisfaction with the final result, emphasizing that the translation conveyed their mission and values effectively. As a result, the website became accessible to a global audience, opening new opportunities for the client’s projects to grow internationally.
Key Takeaways:
- Translating websites in Figma is an efficient method that combines linguistic precision with visual design sensitivity.
- Figma allows for real-time commenting within the project: the translator left comments for each translation phase, and the client responded immediately. This significantly streamlined and accelerated the process.
- Working with a client who has a clear vision and genuine passion for their work is vital to achieving translation success.
- Cultural localization and message adaptation to the target audience are essential in ensuring translation effectiveness.
- Skrivanek has proven its ability to meet the expectations of clients in the art and technology sectors by delivering high-quality translations that support global expansion.
- The technical aspects of using Figma are not a barrier for a professional translation agency or experienced translators who are open to new tools and challenges.
This project demonstrated that Skrivanek is fully capable of translating unique projects that fuse art and technology, helping clients grow their international presence. Moreover, thanks to the trust we created, we were entrusted with several similar projects that also concluded successfully and to the client’s full satisfaction.
Is your company looking to reach a global audience? Skrivanek offers comprehensive translation services tailored to your needs. Contact us today to discover how we can help you achieve global success!