{"id":122296,"date":"2024-02-16T17:44:05","date_gmt":"2024-02-16T16:44:05","guid":{"rendered":"https:\/\/skrivanek.pl\/?p=122296"},"modified":"2024-02-16T17:44:05","modified_gmt":"2024-02-16T16:44:05","slug":"localisation-in-email-marketing","status":"publish","type":"post","link":"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/","title":{"rendered":"Localisation in email marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;122297&#8243; img_size=&#8221;full&#8221;][vc_column_text]<\/p>\n<p data-pm-slice=\"1 3 []\"><strong>Are you a business owner with a growing subscriber list, eager to expand your reach to international customers? Simply translating your email content is not enough. Why?<\/strong><\/p>\n<p>You need to localise your email marketing to resonate with potential clients abroad truly. This will encourage them to try out your products or services. Here is how you can tailor your approach effectively for different markets. Check it out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Why_should_you_invest_in_email_marketing\" >Why should you invest in email marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Understand_email_marketing\" >Understand email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#What_makes_email_marketing_special\" >What makes email marketing special?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#The_power_of_email_marketing\" >The power of email marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#How_can_you_attract_subscribers_to_the_mailing_list\" >How can you attract subscribers to the mailing list?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Lead_magnet\" >Lead magnet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Subscription_form\" >Subscription form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Invest_in_advertising\" >Invest in advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Direct_marketing_through_email\" >Direct marketing through email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Localising_your_email_marketing\" >Localising your email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#What_is_email_marketing_localisation\" >What is email marketing localisation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Why_does_localisation_matter\" >Why does localisation matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Key_elements_of_email_marketing_campaign_localisation\" >Key elements of email marketing campaign localisation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Email_subject_line\" >Email subject line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#CTA_call_to_action\" >CTA (call to action)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Email_format\" >Email format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Observe_local_email_regulations\" >Observe local email regulations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Adapt_to_local_customs\" >Adapt to local customs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Choose_the_best_time\" >Choose the best time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Use_natural_language\" >Use natural language<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#What_should_you_remember_about_email_message_localisation\" >What should you remember about email message localisation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Tools_for_email_marketing_localisation\" >Tools for email marketing localisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/skrivanek.pl\/en\/localisation-in-email-marketing\/#Professional_email_marketing_localisation\" >Professional email marketing localisation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_should_you_invest_in_email_marketing\"><\/span>Why should you invest in email marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the rapid evolution of social media, email marketing remains a powerful tool for customer engagement. It liberates you from the whims of social media algorithms and shields you from the risks of account suspensions due to security breaches.<\/p>\n<p>Consistent communication by email builds brand awareness and customer loyalty. It makes you recognisable. You become a real authority when you share valuable insights for free. It is the easiest way to win trust. And where trust is, sales will naturally follow.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understand_email_marketing\"><\/span>Understand email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing is the art of communicating with your audience via email. Whether short or long, these messages inform your audience about new products and promotions. Shared knowledge is the best tool to build brand loyalty. What is the key? Your communication needs to be engaging and interesting, no matter the email&#8217;s length. Otherwise, you will lose your readers and prospects.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_makes_email_marketing_special\"><\/span>What makes email marketing special?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email marketing enables direct, personalised contact with recipients, unlike social media or general ads. It creates an opportunity for a personal relationship and allows you to monitor the progress of this engagement through analytical tools provided by email marketing software.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_power_of_email_marketing\"><\/span>The power of email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A well-planned email marketing strategy enhances brand awareness, builds trust, and ultimately boosts sales. It is an affordable way to maintain customer relationships that do not require frequent updates like social media posts.<\/p>\n<p>Email marketing is versatile. It serves well small startups and large corporations alike. It is difficult to deny its benefits:<\/p>\n<ul>\n<li>low cost,<\/li>\n<li>message control,<\/li>\n<li>quick delivery,<\/li>\n<li>scalability,<\/li>\n<li>measurable campaign effectiveness.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122304&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122310&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122316&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"How_can_you_attract_subscribers_to_the_mailing_list\"><\/span>How can you attract subscribers to the mailing list?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For new newsletter creators, attracting subscribers poses a challenge. To effectively encourage people to sign up, you need to demonstrate the value your emails provide clearly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lead_magnet\"><\/span>Lead magnet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with tangible incentives: exclusive discounts, engaging content, e-books, or early access to products. This is called a lead magnet and ideally should be attractive enough, so the readers will opt for a subscription just to be able to enjoy the benefit. Tailor the offer to your target audience\u2019s needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Subscription_form\"><\/span>Subscription form<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make your sign-up form visible and easily accessible on your website. Consider using pop-ups, persistent banners, or placement in blog sections and checkout pages. Keep the form simple. Require minimal information (ideally only name, e-mail address, and opt-in for marketing consent) for a smoother user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Invest_in_advertising\"><\/span>Invest in advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Leverage your social media and other communication channels to promote your newsletter. Regularly remind your followers of the exclusive benefits awaiting subscribers. Consider targeted ad campaigns or social media contests with newsletter sign-up as a participation requirement. Always ensure compliance with local data protection regulations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Direct_marketing_through_email\"><\/span>Direct marketing through email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike other advertising forms that target a broad, undefined audience, email marketing allows you to reach specific individuals. You can offer them content tailored to their interests to make them engaged in your business. It is like writing a letter to a potential customer, rather than shouting into a crowd (and hoping that somebody will respond).<\/p>\n<p>Email marketing reaches those who need it, with information that is valuable to them. It is not just about making a sale, but more importantly, about building long-term relationships, engagement, and staying in tune with what your customers truly want and need.<\/p>\n<p>You gain control over what you say, when you say it, to whom, and how. Make your messages stand out by being direct and personal in your communication.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Localising_your_email_marketing\"><\/span>Localising your email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Daily, numerous emails from various companies enter your inbox. Some of them might be interesting; some are not even worth opening. Many go unnoticed. In this flood of messages, it is difficult to stand out, so most of them do not even get opened, they just go straight to the spam folder.<\/p>\n<p>Occasionally, you click on a message hoping for a good read, entertainment, or a heads-up about the company&#8217;s plans, only to find a poorly translated text from a foreign language. Your time is too precious to read further. You click &#8216;X&#8217;, exit, and forget about the unfortunate message. The company that has not invested in proper localisation of its email marketing has just lost a potential customer.<\/p>\n<p>Do not become a part of this sad story. Avoid being that unfortunate sender by investing in email marketing localisation. Tailor your message content to the needs and preferences of specific audience groups.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_email_marketing_localisation\"><\/span>What is email marketing localisation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Localisation goes beyond translation. It includes adapting the visual design, product offers, and even the timing of message delivery. It involves adjusting cultural references, units of measure, currency, and date formats. The goal is to make the message as convincing as possible for recipients in a specific region.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122322&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122328&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122334&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Why_does_localisation_matter\"><\/span>Why does localisation matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to statistics compiled by W3Techs, only 55.5% of internet users browse content in English. The rest prefer to read in their native languages. This means that messages in English either fail to reach them or are less effective compared to localised, successful email marketing campaigns.<\/p>\n<p>Localisation significantly enhances the effectiveness of email marketing. For instance, messages sent to Japanese or Korean recipients are typically much more formal than those aimed at customers in the USA or Brazil, where a more direct approach is valued.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_elements_of_email_marketing_campaign_localisation\"><\/span>Key elements of email marketing campaign localisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A study by Common Sense Advisory revealed a direct correlation between content in the recipient&#8217;s language and the likelihood of a purchase by the reader. Over half of the 2,430 respondents stated they are willing to pay more if they receive information in their native language. Let these findings inspire you to implement the right strategies. Remember to focus on the most crucial elements. Let&#8217;s go through all of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_subject_line\"><\/span>Email subject line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The subject of your email is the first thing the reader sees. It is your one-of-a-kind experience to make your first impression. Take it seriously: this determines whether they will click to open the message or immediately discard it without even reading it. The title needs to be concise enough so that it is not truncated by the email program.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CTA_call_to_action\"><\/span>CTA (call to action)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A call to action is a signpost. It guides the recipient through the next steps. Ensure your localised CTA uses words that are widely accepted by your target audience and fit the style of your email. Typically, a CTA on buttons should be two or three words long.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_format\"><\/span>Email format<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The languages of the Middle East \u2013 Arabic, Hebrew, Urdu, and Farsi \u2013 are written from right to left. This might present challenges when translating from European languages, which are written from left to right. When addressing subscribers from these regions, ensure the layout and placement of elements in your message align with their customary reading patterns.<\/p>\n<p>Pay attention to how your message appears on mobile devices. According to Campaign Monitor, over 70% of people read marketing emails on their phones. A message that displays poorly on a small screen will not be helpful for your email marketing campaign.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122340&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122346&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122352&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Observe_local_email_regulations\"><\/span>Observe local email regulations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Be aware of regional laws and regulations regarding electronic messaging. In some countries, you must obtain marketing consent to send emails to a subscriber, provide an option to unsubscribe, and include your contact details in the email. Failing to adhere to these regulations can lead to serious legal issues.<\/p>\n<p>The absence of an easy unsubscribe option can frustrate subscribers who no longer wish to receive your messages. They might start marking your emails as spam, which could eventually lead to all your communications being automatically stopped by spam filters. The likelihood of being read then becomes slim.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adapt_to_local_customs\"><\/span>Adapt to local customs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Certain topics or images may be acceptable in most countries but offensive in others. For instance, an image of a woman with an uncovered head or a group enjoying holiday drinks might shock recipients from Muslim countries. To make your task easier, choose neutral images and avoid controversial topics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_the_best_time\"><\/span>Choose the best time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People tend to check their emails in the morning and on weekdays. This suggests you should avoid communicating on weekends. If you do so, your message simply will not reach the eyes of the recipient. Find the best time and day through trial and error.<\/p>\n<p>Consider time zone differences. Emails arriving in the middle of the night may be easily overlooked as they get lost among others. Monitor your open and click-through rates, then select an appropriate, consistent time (and day) for sending your messages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_natural_language\"><\/span>Use natural language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The goal of localisation is to build a relationship with customers in a language they understand. Does your communication sound natural? Are you using vocabulary familiar to your readers? Are your jokes, comparisons, and cultural references understandable to them? The answers to these questions will help you adjust the style and language to suit your target audience.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"What_should_you_remember_about_email_message_localisation\"><\/span>What should you remember about email message localisation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The secret to successful campaigns lies in proper email localisation. Remember to use simple and clear language. Avoid complex phrases and idioms that might confuse the reader. Short sentences will help your international recipients better understand your message.<\/p>\n<p>To make your work easier, prepare universal email templates for international use. They should be easily adaptable to changes in text length resulting from translation. Avoid images with text as they are challenging to localise. Do not overcomplicate the design. A simple, minimalist layout will function best in various language versions.<\/p>\n<p>Throughout the process, do not lose sight of the primary goal of localisation efforts. Create messages that meet the specific needs of your audience, and your brand will become more appealing to a wider range of customers.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122358&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122364&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;122370&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_for_email_marketing_localisation\"><\/span>Tools for email marketing localisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To tailor your communication for an international audience, utilise advanced tools. Popular software like Crowdin, Lokalise, and Phrase offer features that enable easy management of translations and content adaptations for different markets. These platforms allow integration with common content management systems (such as WordPress) and email marketing tools. This integration facilitates the automation of the entire process. Use it to lighten your workload.<\/p>\n<p>To ensure success, familiarise yourself with A\/B testing in your email marketing tool. This will help you identify the most effective versions of your localised email content. By doing so, you can determine which messages resonate best with specific audience groups. This technology will enhance the effectiveness of your email marketing campaigns.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Professional_email_marketing_localisation\"><\/span>Professional email marketing localisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you eager to break into new markets with momentum and immediately attract new clients? We bet you do not have time for missed opportunities. Entrust your email marketing <a href=\"https:\/\/skrivanek.pl\/en\/localisation\/\" rel=\"noopener noreferrer\">localisation<\/a> to a professional translation agency. This way, you will enhance your international email marketing campaigns without wasting resources.<\/p>\n<p>We will help you reach the hearts and minds of your audience. Your messages will be persuasively translated by localisation specialists: native speakers and the most experienced translators. Every email will sound authentic, regardless of where in the world you are sending it to.<\/p>\n<p>Working with us offers you the convenience that your email marketing is fully taken care of. Our translation management systems integrate with marketing platforms. While we handle the work, you can focus on growing your business. Do not miss this opportunity to expand the reach of your brand! <a href=\"https:\/\/skrivanek.pl\/en\/contact\/\" rel=\"noopener noreferrer\">Contact us<\/a> and discover how we work.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;122297&#8243; img_size=&#8221;full&#8221;][vc_column_text] Are you a business owner with a growing subscriber list, eager to expand your reach to international&#8230;<\/p>\n","protected":false},"author":8,"featured_media":122297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[393],"tags":[538,547,956,957],"class_list":{"0":"post-122296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"tag-localisation","9":"tag-business","10":"tag-email-marketing","11":"tag-email"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Localisation in email marketing - Skrivanek - agencja t\u0142umacze\u0144<\/title>\n<meta name=\"description\" content=\"You need to localise your email marketing to resonate with potential clients abroad truly. 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