{"id":5661,"date":"2018-03-02T10:07:01","date_gmt":"2018-03-02T09:07:01","guid":{"rendered":"https:\/\/fast.skrivanek.pl\/?page_id=5661\/"},"modified":"2026-02-04T10:26:40","modified_gmt":"2026-02-04T09:26:40","slug":"globalisation-advice-services","status":"publish","type":"page","link":"https:\/\/skrivanek.pl\/en\/globalisation-advice-services\/","title":{"rendered":"Globalisation advice services"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; gap=&#8221;15&#8243; css=&#8221;.vc_custom_1765283118706{margin-bottom: 0px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-image: url(https:\/\/skrivanek.pl\/wp-content\/uploads\/2025\/12\/Website-Background-scaled.jpg?id=147839) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1764149026182{background-color: #FFFFFF00 !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69dbd0065a449 {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-69dbd0065a449\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"thegem-te-heading thegem-custom-69dbd0065a5b11574\" ><h1 id=\"thegem-heading-69dbd0065a57d\" class=\"thegem-heading thegem-custom-heading-69dbd0065a5723892\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #FFFFFF;\">Globalisation advice<\/span><\/h1><style type=\"text\/css\">#thegem-heading-69dbd0065a57d {margin: 0;}#thegem-heading-69dbd0065a57d {font-size: 70px;}#thegem-heading-69dbd0065a57d {line-height: 100px;}#thegem-heading-69dbd0065a57d, #thegem-heading-69dbd0065a57d .light {text-transform: none;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-heading-69dbd0065a57d {font-size: 40px;}}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-heading-69dbd0065a57d {line-height: 50px;}}@media screen and (max-width: 767px) {#thegem-heading-69dbd0065a57d {font-size: 40px;}}@media screen and (max-width: 767px) {#thegem-heading-69dbd0065a57d {line-height: 50px;}}#thegem-heading-69dbd0065a57d a:hover, #thegem-heading-69dbd0065a57d a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dbd0065a5723892{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dbd0065a5723892{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dbd0065a5723892{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dbd0065a5723892{position: relative !important;}}<\/style><div class=\"thegem-te-heading thegem-custom-69dbd0065a7024969\" ><h2 id=\"thegem-heading-69dbd0065a6b0\" class=\"thegem-heading thegem-custom-heading-69dbd0065a6af374\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #FF643B;\">Services<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69dbd0065a6b0 {margin: 0;}#thegem-heading-69dbd0065a6b0 {font-size: 80px;}#thegem-heading-69dbd0065a6b0 {line-height: 100px;}#thegem-heading-69dbd0065a6b0, #thegem-heading-69dbd0065a6b0 .light {text-transform: none;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-heading-69dbd0065a6b0 {font-size: 40px;}}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-heading-69dbd0065a6b0 {line-height: 50px;}}@media screen and (max-width: 767px) {#thegem-heading-69dbd0065a6b0 {font-size: 40px;}}@media screen and (max-width: 767px) {#thegem-heading-69dbd0065a6b0 {line-height: 50px;}}#thegem-heading-69dbd0065a6b0 .light, #thegem-heading-69dbd0065a6b0 {font-family:STIX Two Text; font-weight:400; font-style:normal; }#thegem-heading-69dbd0065a6b0 a:hover, #thegem-heading-69dbd0065a6b0 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dbd0065a6af374{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dbd0065a6af374{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dbd0065a6af374{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dbd0065a6af374{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69dbd0065a746 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69dbd0065a746\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69dbd0065a776 {margin-top: 100px !important;}<\/style><div id=\"thegem-divider-69dbd0065a776\" class=\"gem-divider  \" style=\"\" ><\/div><style type=\"text\/css\">.thegem-button-69dbd0065a8065917 .gem-button {font-size: 25px;padding-left: 45px;padding-right: 45px;}.thegem-button-69dbd0065a8065917 .gem-button-text {font-size: 25px;padding-left: 45px;padding-right: 45px;}@media (max-width: 767px) {.thegem-button-69dbd0065a8065917 .gem-button {padding-left: 25px;padding-right: 25px;}}.thegem-button-69dbd0065a8065917 .gem-button svg {fill: #4E172E;}.thegem-button-69dbd0065a8065917 .gem-button:hover svg {fill: #FF643B;}<\/style><div class=\"gem-button-container gem-button-position-left thegem-button-69dbd0065a8065917    \"  ><a title=\"Contact\" class=\"gem-button gem-button-size-large gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right gem-button-no-uppercase  gem-button-tablet-size-medium gem-button-mobile-size-medium\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 100px;background-color: #FF643B;color: #4E172E;\" onmouseleave=\"this.style.backgroundColor='#FF643B';this.style.color='#4E172E';\" onmouseenter=\"this.style.backgroundColor='#FAF6F1';this.style.color='#FF643B';\" href=\"https:\/\/skrivanek.pl\/en\/contact\/\" target=\"_self\">Contact<i class=\"gem-print-icon gem-icon-pack-elegant \">&#xe03e;<\/i><\/a><\/div> [vc_single_image image=&#8221;149664&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69dbd0065a855 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69dbd0065a855\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;149849&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-69dbd0065a881 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69dbd0065a881\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;true&#8221; equal_height=&#8221;yes&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]Selling your products directly to foreign markets, especially via the Internet, always includes some level of risk. As they say, the first impression is also the last impression. What this means is that your product names must communicate your intention to customers using other languages, and who may be from very different cultural backgrounds. There are numerous examples of failed advertising slogans and of misnamed products where the brand meaning, overtones, and associations lacked sufficient research in the target market.<\/p>\n<p>Before a brand debuts in a foreign market, we need to establish how it will be perceived there. Indeed, linguistic and cultural differences can result in quite unexpected interpretations.<\/p>\n<p>However, assuring your brand achieves the right reception in global markets can be achieved by first ensuring that all communications pass the following checklist:[\/vc_column_text]<div class=\"gem-list gem-list-type-double-arrow gem-list-color-5\" ><ul class=\"sub-menu styled dl-submenu-disabled\">\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Simplify the message to facilitate its smooth translation;<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Avoid idiomatic expressions and buzzwords; instead, write in a universally understandable manner;<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Pay attention to local customs and cultural norms, your own and in the target market, to avoid embarrassing mistakes and unwanted interpretations;<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Keep all written work consistent.<\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"styled-subtitle\">Expand your reach and connect with a global audience. Contact us today to discover how our translation services can transform your business!<\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;]<style id=\"wpforms-css-vars-114725\">\n\t\t\t\t#wpforms-114725 {\n\t\t\t\t--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 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Let us know if you want to send a larger file.<\/div><\/div><div id=\"wpforms-114725-field_16-container\" class=\"wpforms-field wpforms-field-content\" data-field-id=\"16\"><div id=\"wpforms-114725-field_16\" class=\"wpforms-field-large wpforms-field-row\" aria-errormessage=\"wpforms-114725-field_16-error\"><p><span style=\"font-size:x-small\">By clicking \"Send\" you accept the <a href=\"https:\/\/skrivanek.pl\/en\/about-us\/standards\/privacy-policy\/\">privacy policy<\/a> of Skrivanek<\/span><\/p>\n<div class=\"wpforms-field-content-display-frontend-clear\"><\/div><\/div><\/div><div id=\"wpforms-114725-field_17-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"17\"><input type=\"hidden\" id=\"wpforms-114725-field_17\" name=\"wpforms[fields][17]\" value=\"[channel]\"><\/div><div id=\"wpforms-114725-field_18-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"18\"><input type=\"hidden\" id=\"wpforms-114725-field_18\" name=\"wpforms[fields][18]\" value=\"[channeldrilldown1]\"><\/div><div id=\"wpforms-114725-field_21-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"21\"><input type=\"hidden\" id=\"wpforms-114725-field_21\" name=\"wpforms[fields][21]\" value=\"[channeldrilldown2]\"><\/div><div id=\"wpforms-114725-field_20-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"20\"><input type=\"hidden\" id=\"wpforms-114725-field_20\" name=\"wpforms[fields][20]\" value=\"[channeldrilldown3]\"><\/div><div id=\"wpforms-114725-field_19-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"19\"><input type=\"hidden\" id=\"wpforms-114725-field_19\" name=\"wpforms[fields][19]\" value=\"[landingpage]\"><\/div><div id=\"wpforms-114725-field_22-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"22\"><input type=\"hidden\" id=\"wpforms-114725-field_22\" name=\"wpforms[fields][22]\" value=\"[landingpagegroup]\"><\/div><div id=\"wpforms-114725-field_23-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"23\"><input type=\"hidden\" id=\"wpforms-114725-field_23\" name=\"wpforms[fields][23]\" value=\"[gclid]\"><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-recaptcha wpforms-is-recaptcha-type-v3\" ><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"114725\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/skrivanek.pl\/en\/wp-json\/wp\/v2\/pages\/5661\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-114725\" class=\"wpforms-submit\" data-alt-text=\"Sending\" data-submit-text=\"Send\" aria-live=\"assertive\" value=\"wpforms-submit\">Send<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->[vc_column_text css=&#8221;&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<div class=\"title-h5\" style=\"text-align: left;\"><span class=\"light\">Clients who trust us<br \/>\n<\/span><\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8221;141626&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1601988558399{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1770197109635{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<div class=\"title-h5 styled-subtitle\" style=\"text-align: left;\"><span class=\"light\">You never get a second chance to make a first impression<\/span><\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;true&#8221; equal_height=&#8221;yes&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]At Skrivanek we provide globalisation advice services to aid our <a href=\"https:\/\/skrivanek.pl\/en\/translation\/business-translations\/\">business customers<\/a> in defining, planning, and implementing their global strategies in foreign markets. We approach each project from the perspective of the business goals, analysing all potential problems in order to offer high-level solutions.<\/p>\n<p>We evaluate brand and product names, sales literature, and service descriptions in the context of your target market, identifying any potential linguistic or cultural barriers. We examine the meanings, impact, tone, content, format, and all other characteristics of your communications from the perspective of the specific market and culture. As a result, you can avoid problems with unexpected customer reactions, while your brand and product names appear in search engines in a form that is best optimised for the target market environment.<\/p>\n<p>Our localisation advice services include:[\/vc_column_text]<div class=\"gem-list gem-list-type-double-arrow gem-list-color-5\" ><ul class=\"sub-menu styled dl-submenu-disabled\">\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Linguistic reviewing of your current company and product names;<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Checking for potentially offensive or embarrassing linguistic associations;<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Establishing similarity to other words in a given language;<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Analysing your logo for similarities or associations with other symbols;<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Reviewing your source texts in terms of their suitability for foreign audiences;<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-16878\">Checking the meaning and impact of <a href=\"https:\/\/skrivanek.pl\/en\/localisation\/graphics-localisation\/\">pictures<\/a> and illustrations within a specific culture circle;<\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1601988558399{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1770197136296{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<div class=\"title-h5 styled-subtitle\" style=\"text-align: left;\"><span class=\"light\">Product Market Adaptation<\/span><\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text css=&#8221;&#8221;]A crucial part of entering a foreign market with your products or services is adapting them to the specific characteristics of that market. This is achieved through <strong>product or service localization<\/strong>, which involves translating all related content while tailoring it to the expectations of the target audience, local culture, and legal requirements. This process typically includes elements such as product or service descriptions, packaging content, user interfaces, and user manuals.<\/p>\n<p>Key actions taken in product or service localization include:<\/p>\n<ul>\n<li>adapting <strong>units of measurement, currency, and date formats<\/strong> (e.g., converting kilograms to pounds for the U.S. market);<\/li>\n<li><strong>modifying packaging and labels<\/strong> to meet local standards;<\/li>\n<li>adjusting <strong>visual elements<\/strong> to align with cultural norms (some symbols or colors that are neutral in one country may be inappropriate or offensive in another);<\/li>\n<li>ensuring compliance with <strong>certification requirements<\/strong> (e.g., CE marking for the European Union);<\/li>\n<li>adapting to <strong>local legal regulations<\/strong> (e.g., mandatory allergen labeling in accordance with local law);<\/li>\n<li>incorporating <strong>localized references<\/strong> (for example, changing names on Coca-Cola\u2019s \u201cShare a Coke\u201d labels\u2014Tomek in Poland, Luca in Italy);<\/li>\n<li><strong>transcreation<\/strong> of marketing materials \u2014 a creative adaptation of content that ensures it triggers the same emotional response in the target audience as the original did in its native context.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1601988558399{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1625655263365{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<div class=\"title-h5\" style=\"text-align: left;\"><span class=\"light\">To effectively and efficiently evaluate your names and slogans, we use a global network of experienced <a href=\"https:\/\/skrivanek.pl\/en\/translation\/\">translators<\/a> and <a href=\"https:\/\/skrivanek.pl\/en\/translation\/translation-proofreading\/\">proofreaders<\/a>. This gives you access to local market experience, which is of fundamental importance here.<\/span><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; gap=&#8221;15&#8243; css=&#8221;.vc_custom_1765283118706{margin-bottom: 0px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-image: url(https:\/\/skrivanek.pl\/wp-content\/uploads\/2025\/12\/Website-Background-scaled.jpg?id=147839) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1764149026182{background-color: #FFFFFF00&#8230;<\/p>\n","protected":false},"author":1,"featured_media":112130,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-5661","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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