{"id":48791,"date":"2021-11-08T19:00:15","date_gmt":"2021-11-08T18:00:15","guid":{"rendered":"https:\/\/skrivanek.pl\/copywriting\/"},"modified":"2026-02-04T15:28:41","modified_gmt":"2026-02-04T14:28:41","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/skrivanek.pl\/en\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; gap=&#8221;15&#8243; css=&#8221;.vc_custom_1765283118706{margin-bottom: 0px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-image: url(https:\/\/skrivanek.pl\/wp-content\/uploads\/2025\/12\/Website-Background-scaled.jpg?id=147839) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1764149026182{background-color: #FFFFFF00 !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69df71e82b1f2 {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-69df71e82b1f2\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"thegem-te-heading thegem-custom-69df71e82b38a4673\" ><h1 id=\"thegem-heading-69df71e82b34a\" class=\"thegem-heading thegem-custom-heading-69df71e82b33f1684\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #FFFFFF;\">Copywriting<\/span><\/h1><style type=\"text\/css\">#thegem-heading-69df71e82b34a {margin: 0;}#thegem-heading-69df71e82b34a {font-size: 80px;}#thegem-heading-69df71e82b34a {line-height: 100px;}#thegem-heading-69df71e82b34a, #thegem-heading-69df71e82b34a .light {text-transform: none;}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-heading-69df71e82b34a {font-size: 40px;}}@media screen and (max-width: 1023px) and (min-width: 768px) {#thegem-heading-69df71e82b34a {line-height: 50px;}}@media screen and (max-width: 767px) {#thegem-heading-69df71e82b34a {font-size: 40px;}}@media screen and (max-width: 767px) {#thegem-heading-69df71e82b34a {line-height: 50px;}}#thegem-heading-69df71e82b34a a:hover, #thegem-heading-69df71e82b34a a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69df71e82b33f1684{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69df71e82b33f1684{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69df71e82b33f1684{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69df71e82b33f1684{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69df71e82b420 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69df71e82b420\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"styled-subtitle\"><span style=\"color: #ffffff;\">Copywriting- creating texts and marketing content in 20+ languages<\/span><\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69df71e82b470 {margin-top: 100px !important;}<\/style><div id=\"thegem-divider-69df71e82b470\" class=\"gem-divider  \" style=\"\" ><\/div><style type=\"text\/css\">.thegem-button-69df71e82b5579471 .gem-button {font-size: 25px;padding-left: 45px;padding-right: 45px;}.thegem-button-69df71e82b5579471 .gem-button-text {font-size: 25px;padding-left: 45px;padding-right: 45px;}@media (max-width: 767px) {.thegem-button-69df71e82b5579471 .gem-button {padding-left: 25px;padding-right: 25px;}}.thegem-button-69df71e82b5579471 .gem-button svg {fill: #4E172E;}.thegem-button-69df71e82b5579471 .gem-button:hover svg {fill: #FF643B;}<\/style><div class=\"gem-button-container gem-button-position-left thegem-button-69df71e82b5579471    \"  ><a title=\"Contact\" class=\"gem-button gem-button-size-large gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right gem-button-no-uppercase  gem-button-tablet-size-medium gem-button-mobile-size-medium\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 100px;background-color: #FF643B;color: #4E172E;\" onmouseleave=\"this.style.backgroundColor='#FF643B';this.style.color='#4E172E';\" onmouseenter=\"this.style.backgroundColor='#FAF6F1';this.style.color='#FF643B';\" href=\"https:\/\/skrivanek.pl\/en\/contact\/\" target=\"_self\">Contact<i class=\"gem-print-icon gem-icon-pack-elegant \">&#xe03e;<\/i><\/a><\/div> [vc_single_image image=&#8221;149664&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69df71e82b5d9 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69df71e82b5d9\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;150058&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-69df71e82b618 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69df71e82b618\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h6>Do you need good quality texts in a foreign language? Write to us!<\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;]<style id=\"wpforms-css-vars-114725\">\n\t\t\t\t#wpforms-114725 {\n\t\t\t\t--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: 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Let us know if you want to send a larger file.<\/div><\/div><div id=\"wpforms-114725-field_16-container\" class=\"wpforms-field wpforms-field-content\" data-field-id=\"16\"><div id=\"wpforms-114725-field_16\" class=\"wpforms-field-large wpforms-field-row\" aria-errormessage=\"wpforms-114725-field_16-error\"><p><span style=\"font-size:x-small\">By clicking \"Send\" you accept the <a href=\"https:\/\/skrivanek.pl\/en\/about-us\/standards\/privacy-policy\/\">privacy policy<\/a> of Skrivanek<\/span><\/p>\n<div class=\"wpforms-field-content-display-frontend-clear\"><\/div><\/div><\/div><div id=\"wpforms-114725-field_17-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"17\"><input type=\"hidden\" id=\"wpforms-114725-field_17\" name=\"wpforms[fields][17]\" value=\"[channel]\"><\/div><div id=\"wpforms-114725-field_18-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"18\"><input type=\"hidden\" id=\"wpforms-114725-field_18\" name=\"wpforms[fields][18]\" value=\"[channeldrilldown1]\"><\/div><div id=\"wpforms-114725-field_21-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"21\"><input type=\"hidden\" id=\"wpforms-114725-field_21\" name=\"wpforms[fields][21]\" value=\"[channeldrilldown2]\"><\/div><div id=\"wpforms-114725-field_20-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"20\"><input type=\"hidden\" id=\"wpforms-114725-field_20\" name=\"wpforms[fields][20]\" value=\"[channeldrilldown3]\"><\/div><div id=\"wpforms-114725-field_19-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"19\"><input type=\"hidden\" id=\"wpforms-114725-field_19\" name=\"wpforms[fields][19]\" value=\"[landingpage]\"><\/div><div id=\"wpforms-114725-field_22-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"22\"><input type=\"hidden\" id=\"wpforms-114725-field_22\" name=\"wpforms[fields][22]\" value=\"[landingpagegroup]\"><\/div><div id=\"wpforms-114725-field_23-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"23\"><input type=\"hidden\" id=\"wpforms-114725-field_23\" name=\"wpforms[fields][23]\" value=\"[gclid]\"><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-recaptcha wpforms-is-recaptcha-type-v3\" ><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"114725\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/skrivanek.pl\/en\/wp-json\/wp\/v2\/pages\/48791\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-114725\" class=\"wpforms-submit\" data-alt-text=\"Sending\" data-submit-text=\"Send\" aria-live=\"assertive\" value=\"wpforms-submit\">Send<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->[vc_column_text css=&#8221;&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<div class=\"title-h5\" style=\"text-align: left;\"><span class=\"light\">Clients who trust us<br \/>\n<\/span><\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8221;141626&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1640698853312{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">Copywriting in a translation agency<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]The work of a copywriter in a translation agency does not only include writing text, and the ability to write well is not the only thing that such a person needs. When writing text for a foreign language market, the author must demonstrate both knowledge concerning a given topic and some useful knowledge about a foreign culture. If you are looking for a company that will create advertising text and website content that will help you to reach potential customers, you&#8217;ve come to the right place.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1747216429426{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">AI Copywriting \u2013 Fast and Effective Content Powered by Artificial Intelligence<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text css=&#8221;&#8221;]In response to the evolving needs of digital communication, we now offer AI copywriting \u2013 a modern content creation solution that leverages advanced artificial intelligence tools. This technology enables the rapid generation of engaging, tailored content for various platforms and audiences \u2013 from product descriptions and blog posts to marketing and SEO-driven texts.<\/p>\n<p>AI copywriting delivers high efficiency and significant time savings while ensuring stylistic consistency and alignment with your brand voice. By combining the power of AI with the expertise of our experienced linguists and editors, we guarantee not only linguistic accuracy but also relevant, well-crafted messaging tailored to your industry and cultural context.<\/p>\n<p>This service is ideal for large-scale projects, tight deadlines, or situations requiring frequent content iteration and A\/B testing. AI doesn&#8217;t replace human creativity \u2013 it enhances it, enabling the creation of content that is both compelling and results-driven.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1640599704961{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">What is copywriting?<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]Copywriting is a service consisting of creating marketing content. It includes writing text that your company may use for sales and advertising purposes. Copywriters create advertising slogans, content for websites, descriptions of products and services, advertisements for various types of communication channels (PPC advertising, social media advertising, display advertising, etc.). They also write newsletters and sales e-mails.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1770215273970{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">The role of copywriting<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]In the marketing of any business \u2013 yours included \u2013 copywriting plays a particularly important role because no matter what you advertise, to whom or where, it is the words you use that have the real power to influence your customers and their decisions, they are an integral part of any communication campaign. That&#8217;s why the creation of the text that you use for websites, advertising slogans or other publications is very important.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1770215283280{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">Copywriting versus content marketing<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]Although in Poland this division seems to blur, it should be mentioned that strictly speaking, copywriting only includes sales and marketing content. That said, we also have other materials to help companies to develop in their quest to build a positive reputation. This material includes articles for external websites, press releases or blog entries. This type of longer content is implemented as part of a related service called content writing.<\/p>\n<p>At Skrivanek, we provide assistance with both <strong>copywritin<\/strong>g and<strong> content writing.<\/strong>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row el_class=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;46242&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;46248&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;46254&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1714047556231{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">AI content marketing<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]We also offer the<a href=\"https:\/\/skrivanek.pl\/en\/ai-content-marketing\/\" rel=\"noopener noreferrer\"> content creation for websites using artificial intelligence.<\/a> High quality content is generated by AI tools and then verified by a professional proofreader. We can also take over the process of publishing the content directly on the website for the client. The process of creating content for websites is preceded by a SEO audit and keyword analysis. Adapting a website to search engine guidelines and search engine algorithms can significantly improve the position of your website and enable target audience to reach your offer.<\/p>\n<p>Creating high-quality content is very important for a successful content marketing strategy.<\/p>\n<p>AI content creation has revolutionized the content creation process, offering unparalleled efficiency and scalability.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1714047598250{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">SEO copywriting and website optimisation<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]SEO copywriting is the art of writing web content that is optimized for search engines (e.g. Google). When writing texts according to the principles of SEO, writers try to include relevant keywords. Selecting the right keywords with special keyword research tool helps pages achieve better rankings in search results. This is important because most Internet users find information using search engines. Websites that are high in search results are more likely to generate more traffic.<\/p>\n<p>Optimizing your website for a specific keywords can significantly boost organic traffic, driving targeted visitors interested in your content or products. SEO copywriting encompasses both the ability to write compelling and understandable content for readers and the use of appropriate SEO strategies to increase a website&#8217;s position in the search results displayed when a keyword is typed into a search engine.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1714047633298{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">Website optimisation process<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]<\/p>\n<div class=\"styled-subtitle\">SEO activities are not only about choosing the right TARGET keyword OR TITLE TAGS, they are also about optimising the structure of the website<\/div>\n<p>On-page optimisation for SEO (Search Engine Optimisation) encompasses many activities aimed at improving the visibility of <a href=\"https:\/\/skrivanek.pl\/tlumaczenie-stron-www-przez-wpml\/\" rel=\"noopener noreferrer\">a<\/a> website in search engine results. Improved SEO is influenced by choosing the right key phrases, improving the loading speed of the website, or placing backlinks. Through SEO activities, a website can rank higher in search engines, resulting in more visitors and potential customers.<\/p>\n<h6>Do you need article for your website or blog post? Don&#8217;t hesitate and <a href=\"https:\/\/skrivanek.pl\/kontakt\/\" rel=\"noopener noreferrer\">contact us!<\/a><\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1640599792199{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">Copywriting &#8211; when do we need it?<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]The easiest thing to do would be to state that it is always necessary, but copywriting is primarily used by companies who want to increase sales and improve their standard of communication with current and potential customers. If you feel that your potential customers do not fully understand your offer, or they may not be able to access the necessary information on your website \u2013 this means that you should definitely think about copywriting.<\/p>\n<p>This service would also be useful when you plan to expand abroad or wish to reach a new reader with your message. In such a situation, the new text would be useful, as it has the potential to present your company and its offer in the best possible light. A good copywriter will create advertising text or articles for content marketing.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1640599821958{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">Copywriting &#8211; how to start?<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]Everything starts with an order, which should be clearly described in the form of a brief. Such a brief should contain the following information:<\/p>\n<ul>\n<li>What does the service involve? What kind of text are you interested in? Do you want to talk about a single product\/service or about your company in general?<\/li>\n<li>Who do you want to reach? What does your ideal audience look like, i.e. your model customer? What kinds of people\/companies have used your company&#8217;s services to date? Do you want to reach some new audience? What do you know about your customers?<\/li>\n<li>What are the advantages and benefits of your offer?<\/li>\n<li>What sorts of problems are your customers facing? How do your products\/services solve them?<\/li>\n<li>What expectations and aspirations do your customers have? How are your products\/services meeting them?<\/li>\n<li>What do you hope to achieve through copywriting? What are your company&#8217;s marketing goals?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;46260&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;46266&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;46272&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1770215311218{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 class=\"styled-subtitle\" style=\"text-align: left;\"><span class=\"light\">Creating content for multilingual websites<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]Companies that operate in many countries often order copywriting services in different languages. In such a situation, it is usually necessary to create this content from scratch with a specific market in mind. Sometimes transcreation comes in handy too (we&#8217;ll explain the differences between the two services in a moment). Of course, the shape of the offer and the benefits of it will be the same in any language, but the key is to put it into words that will influence a specific group of people. That is why international corporations have many copywriting teams and agencies which only operate in a given market. In this way, you can avoid the risk that the content will not be warmly welcomed in country Y, \u00a0even though it has worked well in country X. Copywriting is one of those services that cannot be reduced to a copy and paste operation. You have to approach each case on an individual basis.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1640599877665{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">SEO copywriting<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text css=&#8221;&#8221;]Very often, the goal of a copywriting agency is to adapt the company&#8217;s content to SEO principles. In this case, SEO copywriters prepare a list of keywords (including long tail keywords) and key phrases (to match their popularity) and a list of additional guidelines, in this case the role of the copywriter is to create or edit the existing content so that these guidelines are met. In such a situation, each subpage (and even each blog entry) can receive its own guidelines.<\/p>\n<p>The SEO copywriting process involves crafting valuable content that not only engages and informs the audience but also strategically incorporates relevant keywords and optimization techniques to improve search engine visibility and drive organic traffic.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1714047840260{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">HOW CAN WE HELP YOU?<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]We provide copywriting and content writing services for both B2C (business-to-consumer; cooperating with individual customers) and B2B (business-to-business; companies cooperating with other companies). When it comes to copywriting, our service includes creating and improving elements such as company and product names, advertising slogans, ad and website content, content for landing pages, product and service descriptions, social media posts (e.g. on Facebook), posts for social media accounts, text for catalogues, flyers and offers and many other types of text.<\/p>\n<p>In the case of content writing, we can help with the creation of an article (including an expert article), writing statements to the media, press releases, blog posts, newsletters, reports, e-books, and any other content that requires longer text forms.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1714047868270{margin-top: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h6 style=\"text-align: left;\"><span class=\"light\">COPYWRITING AND TRANSCREATION \u2013 DIFFERENCES<\/span><\/h6>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;40&#8243; css=&#8221;&#8221; accent_color=&#8221;#FF643B&#8221;][vc_column_text]The difference between the two services is very simple. Copywriting is always about creating completely new content. The copywriter does not translate, edit, or correct (any errors are checked and removed afterwards by a proofreader) \u2013 he or she comes up with something new. New slogans and new text that your company has not used before.<\/p>\n<p>In the case of <a href=\"https:\/\/skrivanek.pl\/transkreacja\/\" rel=\"noopener noreferrer\">transcreation<\/a>, i.e. a service that combines ordinary translation with copywriting, we are dealing with a thorough reconstruction of existing texts, e.g. advertising slogans, for the needs of a new market or to adjust to the language commonly used by a potential customer. This service may include copywriting, but it also includes the modification of graphic materials, and even changes in the layout of the text and other transformations, depending on current needs.<\/p>\n<p>It is true, however, that both services have a lot in common. In both cases, the purpose of the specific activity, which is writing text, is to reach potential customers in the most effective way possible.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; gap=&#8221;15&#8243; css=&#8221;.vc_custom_1765283118706{margin-bottom: 0px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-image: url(https:\/\/skrivanek.pl\/wp-content\/uploads\/2025\/12\/Website-Background-scaled.jpg?id=147839) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1764149026182{background-color: #FFFFFF00&#8230;<\/p>\n","protected":false},"author":8,"featured_media":46290,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-48791","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professional Copywriting Services \u2013 Content That Sells | Skrivanek Translation Agency<\/title>\n<meta name=\"description\" content=\"Copywriting is a service consisting in creating marketing content. 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